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SEEDZ Initiative Overview

What Are We Doing?

Joint Venture's "Smart Energy Enterprise Development Zone" (SEEDZ) initiative unites local energy customers, solution providers, municipalities, institutions and utility interests in building the smart energy network of the future – characterized by the highest levels of power reliability, quality, affordability and sustainability.

Centered in a zone spanning north Sunnyvale, north Mountain View and Moffett Field, SEEDZ encompasses a portfolio of essential smart energy elements. Shown below, these elements include practices, standards, and technologies for efficiency, renewable energy, grid performance and business model integration.

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Under the SEEDZ initiative, specific projects are established to focus on shared opportunities and challenges involving multiple energy-related stakeholders. Broadly, these projects include scaling of leading practices, establishment of critical standards, and deployment of shared solutions, programs and advanced infrastructure.

Our Goals

Between now and 2020, SEEDZ collaborators envision building out the country’s highest-performance two-way power network, supporting and rewarding active energy management and clean distributed generation on a sustainable economic scale. In the process, SEEDZ will:

Improve Reliability and Affordability Implement new capabilities, models, and processes for efficient utilization of grid energy assets, improved reliability and affordability
Advance Sustainability Reduce local GHG emissions via expanded use of grid-effective clean and distributed sources of energy, and increased electrification of transportation
Expand Market Opportunity Provide global market expansion and brand enhancement for Silicon Valley companies deploying advanced energy, information, and transport solutions
Attract Investment Attract additional energy-related technology companies, investment and research funding as a hub for development/deployment of advanced solutions
Accelerate Climate Prosperity Accelerate sustainable deployment of smart energy, return measurable benefits to participants, provide leadership and a replicable model for other regions

Why Are We Doing This?

Smart energy matters to the world, and uniquely so in Silicon Valley. For many reasons, Silicon Valley sits at the heart of the emerging ‘nexus’ between energy, electronics and information technology, and sustainability.

Convergence of Energy, Electronics and IT New electronics and IT applications are converging with traditional energy and transportion solutions. Examples include solar PV, fuel cells, electric vehicles and EV infrastructure, storage energy management systems, wireless networking, sensing, and new power electronics
State Leadership in Environment, Energy, and Sustainability California is taking leading role in energy efficiency and GHG reduction, including an aggressive Renewable Portfolio Standard (33% by 2020), and building energy efficiency standards. Bay Area agencies and municipalities are developing climate action plans and GHG reduction initiatives, focused on energy, the built environment, and transportation.
New Grid Dynamics New grid management, optimization and reliability challenges are arising from expansion of variable sources of utility-scale renewable power (solar, wind), increases in distributed renewables, and emergence of electric vehicles.
Market and Industry Pressures The ICT industry, in Silicon Valley and elsewhere, has growing needs for high-quality power, and is under stakeholder pressure to improve energy efficiency, reliability, and sustainability
Engine for Economic Growth Established Silicon Valley leaders and start-ups are now aggressively engaged in new, highly competitive smart energy markets around the world, and/or are deploying these same solutions in their own operations.

Smart energy promises essential long-term economic and environmental benefits. Yet, as is often the case, the challenge lies in the details. The energy ecosystem is uniquely complicated. Customer requirements vary widely, and introducing new technology carries cost and risk. In addressing these challenges, collaboration is serving as a “force multiplier.”

Bringing various stakeholders together helps to identify areas of common opportunity, define integrated standards and solutions, leverage time and investment, and more rapidly propagate best practices. In this spirit, a number of prominent smart energy collaborations have emerged around the U.S. Yet at present, there is no such large-scale collaboration in Silicon Valley.

Who's Involved?

A wide range of stakeholder groups have come together around SEEDZ, including major corporate energy customers, governmental entities, a major investor-owned utility, research institutions and solution providers. In addition, a number of regional and national market participants are also involved with SEEDZ.

SEEDZ membership is established at three levels – member, sponsor, and founder/director. For more information, please see the Sponsors and Members page.

Next Steps

The roadmap for SEEDZ formation follows three general phases—collaboration development, operational startup, and sustaining programs. To build momentum and involvement, work on tactical initiatives has begun early, in the collaboration development phase—as does market outreach, engagement, and strategic program activities.

To learn more about this initiative, please contact:

Don Bray
Executive Director, Smart Energy Enterprise Development
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(408) 298-9338
Rachel Massaro
Vice President
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(408) 298-9340

Joint Venture’s SEEDZ Initiative is building the ‘smart energy’ network of the future – demonstrating and delivering leading power performance and sustainability benefits on a commercially based, community-wide scale.

SEEDZ Documents

SEEDZ whitepaper cover

Download a PDF of our SEEDZ vision and strategy whitepaper.

SEEDZ Recognition

BEA Finalist circle logo

Showcase of Solutions for Planetary Sustainability Finalist circle logo

Joint Venture SEEDZ
Founders & Directors